Busted: the Stir at Cafe Mom serves news that isn't news

You might laugh and say I'm the only one who hasn't noticed yet, but recently I've found some odd stuff on the internet that dresses up as news. In today's instance, even the Google News aggregation algorithm was fooled. At issue here, a story about how a (possibly) military guy punched an entertainer/former politician for expressing sentiments taken to be anti-American or anti-military or anti Bush. The thing that makes this story not news, and somewhat alarming, is the statement, almost in the middle of the article:

There's a story going around today that a group of mourners for a Navy SEAL were at a bar a number of years ago and Ventura was there.

This is the sum total of the facts in the story! It could be the setup for a joke!

This is a story published in "the Stir" on Cafe Mom which is, to my observation, a legitimate website. I'm certain they paid a writer for the story, and an editor to edit it (and check the links, provide the photo, spell check, and probably provide for some kind of indexing). But this stands out as NOT news because it contains no actual verifiable information, just a violent, militaristic message. I won't read the comments, because I'm sure they're also vicious.

My question here is, why was this story published? It's an unsubstantiated rumor from "a number of years ago," which inflames a jingoistic, pro-military enthusiasm. It's a hooray for boorish behavior. Was this published strictly for commercial purposes? There are a lot of ads at Cafe Mom, so that's possible. But ask yourself, is this the kind of story that's just published for the ad revenue, or could it be funded by someone with an agenda? I'd really like to know. It doesn't seem like a ringing endorsement of their advertisers (if you catch my drift). I acknowledge I'm a bit paranoid about this kind of thing, and I was taken aback that the story appeared on the same website that hosts so many great recipes and photos of food. Maybe they should be circumspect in launching this more journalistic endeavor. This story has all the journalistic integrity of a Bud Light ad.