Food labelling initiative quietly dropped

Smart Choices, an initiative taken by several food conglomerates right at the end of the Bush/Cheney dynasty to "help consumers make healthy choices" at the supermarket, has been quietly dropped just as the first products (Fruit Loops? Now there's a healthy choice!) arrived on store shelves. The big green check mark was supposed to inform consumers overwhelmed by the huge selection of fat-, sugar-, and chemicals- laced food products exactly which of those products wouldn't kill them or their families, or would at least kill them slower.

In retrospect, the innovative labelling initiative did nothing but inform shoppers which products were manufactured by corporate conglomerates. The whole debacle was funded and administered by the likes of PepsiCo, Kraft, Kelloggs, ConAgra, and their bretheren. It was supposed to demonstrate an interest in the health of the consumer on the part of those caring conglomerates in order to make sure the FDA didn't try and pull a fast one on the industrial food producers and sneak in with some nasty new profit limiting regulations.

And it occurred to me the people who could be induced to take their diet advice from the Healthy Choices labels were basically the same ones who turn to Foxnews for their news. You can tell who they are-- they're the ones whose minds are as narrow as their butts are wide.