The absurdity is already in the sentence!

From the New York Times, on the junk mailers' and post office initiative to make direct mail "greener."

“Although direct-mail accounts for only 2.4 percent of landfill waste, many opportunities are available to lessen its environmental impact even more.”

So, on top of filling my mailbox with several pounds of useless paper weekly, forcing me to carry unsolicited junk mail up the stairs, repackage it into the recycle bin, carry it back downstairs weekly, and then pay (the city, in the form of taxes) to have it removed, they are now admitting that two and a half pounds of every hundred pounds of landfill waste are crap we don't want. No! Just say no!

OK, this is interesting. There's an ad campaign for an insurance company called "The Responsibility Project" which has rather arresting ads (I've seen some on TV), and when I allowed AdBlock to show ads on the New York Times (some odd capitalist guilt I'll talk about later), I saw the online ad and clicked on over to see what it's about. They have a whole series of short, well produced films about "responsibility" (I think). I watched the one that originally caught my eye, and was rewarded with a well-produced and very professional short film that doesn't say anything!

Maybe I'm wrong. Maybe I'm too jaded to see the deep meaning. Maybe I'm too cynical to think an insurance company would ever suggest anything so radical (o tort-wothy) as taking some responsibility. Or maybe I'm not scared enough. I just don't know. The film seems to say, "the world is a dangerous place, and even when it seems like the 'right thing to do' is easy to know, it's OK to be scared out of your wits and paralyzed by that fear." The sponsor of the website is Liberty Mutual, and they allow embedding their films, so here's the very film. What do you think? I'm baffled.